Graphic development Fair Stand

Edgewatch, an innovative Valencian technology company specialized in cybersecurity solutions, has stood out in the market for its pioneering approach and advanced technology. With growing recognition in the industry, Edgewatch decided to mark its presence at one of the most relevant events in the technology sector, CloudFest 2024, held in Rust, Germany. This global event is presented as an ideal platform for Edgewatch to showcase its cutting-edge solutions and establish key connections in the industry.

As the graphic designer responsible for Edgewatch's look and feel for the event, I focused on developing a cohesive aesthetic that not only resonated with the company's brand identity but also stood out in the dynamic CloudFest environment. The responsibility ranged from the initial design to the final execution of all the visual elements of the stand, ensuring that each component reflected the innovation and security that Edgewatch brings to the cloud technology market.

The design of the prints and graphic elements was conceived to capture attention and convey the essence of Edgewatch clearly and effectively. A distinctive color palette was used, in line with the corporate identity, but with vibrant touches to attract event attendees. Large formats and striking images were used to illustrate the capabilities and benefits of Edgewatch products, ensuring the message was immediately visible to visitors from anywhere in the venue.

The designed signage and stationery maintained a consistent visual line, strengthening the brand identity inside and outside the stand. From informational brochures to business cards and fact sheets, each piece was designed to be informative and engaging, facilitating interaction and brand recall. The attention to detail and the quality of the chosen materials reflected Edgewatch's commitment to excellence and innovation, key values of the company.

Additionally, custom merchandising played a crucial role in the event's branding strategy. Promotional items such as t-shirts, eco-friendly bags, and tech gadgets were designed to complement the booth experience, offering visitors a tangible souvenir of Edgewatch. Each merchandising item was designed to be useful, aesthetic and, above all, representative of the avant-garde and security that defines Edgewatch, thus guaranteeing a memorable presence at CloudFest 2024.